Getting your new car below invoice price it is just a matter of adding and subtracting numbers, this means becoming a well-informed buyer - learn the dealer's strategies!
You may feel distrusting if a dealer offers you a new car below invoice . The first thing that comes to any buyer's mind is "Why is the dealer resigning earnings to give me a great deal?"The answer to that question is that the dealer is not leaving aside any possibilities of making money; instead, he is making a good deal with you - while you think he is yielding you his own profit!
The good news for you is that it is possible to get a new car at invoice price or, even better, below invoice price. Nevertheless, before going for your deal, there are some dealer's hidden strategies you must know to negotiate and get the best price.
Making Deals, That Is What Dealers Do!
During the process of buying a new car, especially when it comes to negotiating, you must always remember that the dealer sells cars for living. While dealing with you, he will try to get as much earnings as he can, and for that end, he will use all the marketing strategies he is aware of.
Sell Cars at Invoice Price: Dealer's New Strategy
Offering new cars below invoice price, dealers get buyer's attention. Obviously, behind invoice price there is dealer profit. To make a good deal, you first need to know what exactly did the dealer paid for your car, and then you will need to analyze if the price he is offering is best for you.
Dealer Invoice Price Is Not True Dealer Cost
Dealers can offer you a car at invoice price because they paid much less for your car to the manufacturer. The numbers you will see in the factory invoice are not the real dealer cost. There are many benefits the manufacturer gives to the dealers that make the end price much lower. Some of those benefits are the holdbacks, flooring assistance costs and rebates. By calculating those benefits, and subtracting them from the invoice price, you will know exactly the dealer real cost.
Are You Ready to Make a Great Deal?
Now that you are aware of the "below invoice price" strategy, you need to calculate the hidden benefits the manufacturer gives to the dealer for the particular car you are willing to buy. Each factory has its own benefits, holdback percentages and special rebates. So at this point, you will have to check with experts to learn the best price for the new car you are interested in. We have some good news for you: you can do it for free!
Request a free true dealer cost quote today to learn specific pricing information about the new car or truck you are interested in. Then, with our personalized advice and the knowledge you now have about dealer’s strategies, you will be able to buy your car below invoice price!