According to automotive sources, Kia Motors Corporation is currently working on their next golden egg: a subcompact car. This is going to be the next generation of best seller: Kia Rio.
We still don’t know much about this vehicle, official sources at Kia just released a few sketches, in which we can see a much longer vehicle. It is also lower if compared to the current Rio being sold.
This model is being built with the idea of marketing young customers, who will be more appealing to small and economical autos. It also wants to empathize into the emotional connection between the car and the customer. Creating a bond might help new customers become loyal to the brand.
According to stats, worldwide tendencies are changing, are currently new customers are opting to buy smaller cars due to many reasons. Economy, the environment, life style and of course, fuel economy.
The new Rio will be shown at the Geneva International Motor Show on March 1.
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