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Chrysler Sales Up 34% for March 2012

April 03, 2012

Chrysler was the first among the top 3 automakers to release their sales figures for March 2012. The company has posted a record growth of 34% in U.S. vehicle sales, which accounts for roughly 163,381 new vehicles sold.

This is good news for Chrysler, which is now enjoying a winning streak for the past 24 months. Chrysler subsidiary Jeep experienced the largest gain in demand by posting a 36% growth in U.S. vehicle sales, followed by Ram which enjoyed an 18% increase. Even the Fiat 500 is now part of the U.S. automotive culture, as sales for the 500 reached 3,712 units, and is expected to further rise in the following months.

Look for New Vehicle Incentives Before Deciding to Buy

Chrysler and other top US automakers have learned their lessons well. In order to stand out in a highly competitive market, new vehicles would have to be: well-made, durable, passed all the required safety standards, fuel-efficient, and affordable.

In terms of affordability, Chrysler happens to have a sterling vehicle lineup that ranks high in terms of affordability. Plus, Chrysler happens to offer one of the best new vehicle incentives in the market.

According to a study, the Chrysler Group offered an average of $3,000 in incentives for each vehicle in the lineup. This handsome incentive plays a big part in getting discounted prices on a new car, which in turn, allows consumers to pay less than what they ever imagined. This figure is actually 5.6% larger than what Chrysler was offering last year.

New vehicle incentives, cash back offers, and customer cash are just some of the ways that you can pay less on a new car, truck, or SUV. You should compare rebate and incentive offers to figure out the best offer.

High Gas Prices and the Demand for Smaller Cars

If you are a car maker, there is no way that you can succeed in the U.S. market if you don't have a vehicle that is capable of returning 30 MPG or more. Even GM made the announcement that it is expecting to sell around 100,000 or more of their light vehicles that return at least 30 MPG at the pumps.

Korean car maker Hyundai previously stated that it expects to sell more than 65,000 new vehicles in March, and that vehicles with a rated mileage of 40 MPG or more will experience a phenomenal growth in vehicle sales by more than 50%.

New cars are obviously more fuel efficient and clean-burning compared to vehicles that are more than 4 years old. Consumers who want to save money on gas expenses are trading up their old gas-guzzlers for smaller and more economical vehicles. Who needs a gas-guzzling SUV with a V8 engine when you can get from point A to point B in a small car that averages 38 MPG in the combined cycle?

As technology further advances, you can be sure that car makers are spending time and money on research and development to produce cars that are cleaner, more economical, and more reliable--a car that you will be driving in the not-so-distant future.

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