How You Can Buy A New Car in Virginia Below Dealer Invoice Prices

Getting a great deal on a new car isn’t hard if you have the information you need for your negotiations and know the ideal time to turn the tables on new car dealers.

When you request a free, no obligation to buy new car price quote, our database will search for all available special incentives and cash rebates being offered in Virginia. Combined with the valuable information you’ll learn in this article, new car salespeople won’t stand a chance of cheating you during negotiations.

Invoice Prices vs the MSRP

When you’re shopping for a new car there are a couple of different price points that will come up: The MSRP (Manufacturer’s Suggested Retail Price) and factory (or dealer) invoice price. In order to know you’re paying a fair price for your new car it’s important that you know the difference between them and the role each plays.

While the MSRP is just what it says, the manufacturer’s ‘suggested’ retail price, the factory invoice price (also called the dealer invoice) is what the car dealership pays to the manufacturer for a new car. Technically though, the invoice price isn’t accurate; while yes the dealer pays that amount, once the car is sold they are eligible for discounts and other incentives that reduce the invoice price.

With your free, no obligation to buy new car price quote you will receive the invoice price on the new car models you’re interested in.

Is It Possible For A Car Dealer To Sell Below Invoice Prices?

Yes it is, with a lot of help from the automaker. Here’s how it works. Dealerships oftentimes have a large amount of cars that sit around unsold due to slow sales. This makes manufacturers very nervous; if their dealers aren’t selling existing inventory they won’t be able to buy more cars from them. So to counter this big negative, the manufacturer offers new car buyers incentives such as cash back rebates, zero percent APR financing, special lease prices and even discounted employee prices.

Then there are all of the special and hidden incentives they provide to the car dealer that aren’t seen by new car buyers. Hidden dealer rebates, monthly promotions where dealerships receive bonuses, regional promotions – adding up to a lot of money than can allow them flexibility when negotiating with a new car buyer.

When you combine all of these customer and dealer incentives, as well as other price discounts, a new car dealer can sell a car below the invoice price and still generate profits. These incentive programs normally are time sensitive and either expire outright or are replaced by a new promotion.

This is why with your free price quote, you’ll also receive the most current available rebates and incentives that are being offered.

The One Thing You Must Know To Get The Best Deal On A New Car

While you might actually find a car salesperson that’s upfront about their special promotions, one thing none of them want to discuss is the one thing you absolutely must know, in order to have the advantage during negotiations.

And it’s one little word: Holdback. Remember reading about how the dealer invoice price isn’t technically the price the dealership paid for a new car? There is one constant that plays a part in reducing the dealer’s actual payout on new cars – the dealer holdback and here’s how it works:

Great Times To Buy A Car Below Invoice Prices

In addition to being aware of the hidden factory-to-dealership incentives and the dealer holdback, there are certain times during the year when you’ll be in an even better position to negotiate a great deal on a new car.

When you commence initial negotiations with new car salespeople during these timeframes, you will have a big advantage in encouraging them to cut to the chase and accept your fair price offer. Can you say win/win?

The only thing left for you to do now is start doing your homework and request a free, no obligation to buy new car price quote. When you receive the dealer invoice price, along with available rebates and incentives from Virginia new car dealerships, organize the information in an easy-to-reference list and start your negotiations.

You’ll have everything you need to start negotiations to buy at the time that will benefit you the most.

Request a free true dealer cost price quote today!

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