It’s Easy To Pay Below Dealer Invoice Prices On New Cars!

Most people buying cars are not equipped with the information they need to get the best prices on new cars. That’s why we offer you access to our network of reputable dealerships. We cut through the hassle and give you FREE car quotes with the dealer invoice prices on new cars. How do we do this?


By understanding the special discounts dealers get from automakers. It’s easier than ever to pay under dealer invoice prices on new cars.

Top 5 Best Possible Deals in Virginia By Car Type

Small Cars Sedans/Station Wagons Sedans (Large) Sedans (Upscale) Sedans (Luxury)
FIAT 124 Spider
BMW 2 Series
Nissan 370Z Coupe
Nissan 370Z Roadster
BMW 4 Series
FIAT 124 Spider
BMW 2 Series
BMW 3 Series
BMW 3 Series Hybrid
Chrysler 300
Chrysler 300
Toyota Avalon
Toyota Avalon Hybrid
Kia Cadenza
Lincoln Continental
BMW 3 Series
BMW 3 Series Hybrid
Chrysler 300
BMW 4 Series
Alfa Romeo 4C
Sports Cars Minivans/SUVs (Small) SUVs (Midsized) SUVs (Large) Trucks
Nissan 370Z Coupe
Nissan 370Z Roadster
Alfa Romeo 4C
Alfa Romeo 4C Spider
Porsche 718 Boxster
FIAT 500L
FIAT 500X
Mercedes-Benz AMG GLA 45
Toyota C-HR
Ford C-Max Hybrid
GMC Acadia
Mercedes-Benz AMG GLC 43
Mercedes-Benz AMG GLC 63
Mercedes-Benz AMG GLE 43
Mercedes-Benz AMG GLE 63
Toyota 4Runner
Mercedes-Benz AMG GLS 63
Nissan Armada
Subaru Ascent
Volkswagen Atlas
RAM 1500
RAM 1500 Classic
RAM 2500
RAM 3500
GMC Canyon

Here are a few reasons why:

Dealer Discounts

Car dealerships receive discounts on cars they purchase. The invoice price is what the car is technically being sold for by the manufacturer to the dealer. Dealerships usually get discounts on the cars they buy to ensure they can keep buying and selling cars. This ensures the factories have a distribution network to sell their product.

Now is the time for you to benefit from the secret and hidden deals car dealerships get! Do this by getting a FREE price quote.

Watch Out for Unnecessary Add-ons to Dealer Invoice Price

When you’re looking for a new car, pay close attention to the MSRP sticker. This will not only show you the MSRP, but it will highlight dealer options and add-ons.

When cars come from the manufacturer, there are certain factory add-ons included in the price of the dealer invoice. Dealer add-ons, are installations the dealership has made in order to get extra profit. Make sure you are not paying for those extras you don’t really want or need.

Here is a list of different non-standard options a dealer might add onto the base price of a car:

Each of these add-ons has a true dealer cost and a retail price. As with the car itself there is usually a large dealer profit, sometimes totalling to $800 per add-on, this is hidden profit for the dealership. Note: every non-standard option, even if it’s a dealership installed accessory or factor add on which is non-standard to the base model, has an invoice and a retail price. The variation is the hidden profit for the dealership.

3 Tips to Successful Negotiating

The idea of negotiating the price on the sticker can seem daunting. Try following this general guideline to make it more natural.

  1. Request a FREE new car quote to find special dealer incentives. If you see a dealer incentive you’re often able to subtract this figure from the invoice price.

  2. Remember to watch out for those unwanted dealer add-ons.

  3. Start your negotiations at true dealer cost. This is the secret price, below dealer invoice, after you subtract all the discounts. Learn the dealer price by requesting an online price quote.

Accurate and Free Online Car Quotes

Our network of car dealerships ensures you will be getting quotes which will let you pay the best possible price on your new car!

Get your free car quote today. Buy with confidence. Know what other people are paying. Know the best possible deals in your town.  Find all the secret ‘overstock’ discounts in Virginia.

Request a free true dealer cost price quote today!

Today's Pricing Specials

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