Your Top Questions about the Dealer Price of Cars

There’s no question about it, buyying a car can be confusing! Are you trying to find out the true dealer price - the amount that the dealer pays the manufacturer for the vehicle?

We’re here to help you get your car for below dealer price! How? Get a FREE price quote and gain access to our select group of dealerships and their hard-to-find discounts.

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3 Things to Look for On Your New Car’s Sticker

The sticker on a new car offers lots of useful information. You just need to know how to look for it. Here’s a list of what you’ll find there on the sticker in the car window.

1. The MSRP is always listed on the sticker of any new car. Why? It’s required by law through the Monroney Act.

2. The sticker also contains additional dealer mark-ups adding to the vehicle’s price.

3. Take note of the destination charge, what the dealer spends to transport the car to the lot.

The dealer pays the invoice price on the car and then sells for the retail price, which can be higher than the MSRP due to things like dealer add-ons. Get different free car quotes and compare the dealer price of cars to find the best deal.

Find Special Offers

Find special offers by getting a FREE price quote. Manufacturers often have special offers or incentives encourage people to buy new cars quickly. Remember, some of these offers are for a limited time only.

Sometimes car manufacturers offer special factory-to-buyer rebates. This is money you can get in cash or put toward a down payment. It’s important to compare dealerships and ask about special rebates. These rebates come straight from the manufacturer, they are not part of any particular dealer’s special price.

Dealers also get holdbacks, which is money received to offset the costs incurred when purchasing the vehicles. Often these discounts are also available to customers, as long as the car has not been sitting on the lot for too long.

How much should I offer?

There’s always room for negotiation when shopping for a new car.

Dealers pay a wholesale price when they purchase a car. In order to earn a profit, they the pass extra costs along to the buyer. Often, the retail price includes the base MSRP price along with any add-ons. To make the negotiating process easier, consider the dealer invoice price and offer a figure below it.

If you’ve done your homework and found special offers, rebates, or holdbacks ahead of time, take these figures into consideration and subtract them from the invoice price. Even though you might not get your lowest asking price, it’s likely you and the dealer will be able to meet in the middle and find a price you both feel comfortable with.

Want to know what select dealers in your area have to offer? Request your FREE car quote today and compare prices among a wide variety of dealerships. Bring our quotes to the dealer, and enter the negotiating process full of knowledge!

Can I Avoid Destination Charges?

The destination charge, or the transportation cost, is part of the MSRP along with things like factory add-ons. Destination charges have already been incurred by the dealer, so you won’t be able to get out of paying it. The destination fee is always listed on the sticker, so make sure the destination price you see is the same one the dealer is putting on paper.

Being educated and prepared about purchasing a new car is the best way to get a great deal. Do your research and find out about car pricing and special offers. Check out our FREE price quote, and you’ll know what deals are out there!. If the dealer sees you have done your homework, you will be sure to get the best deal possible.