Knowing what determines the price of a car is the best way to get a great deal. Realize the invoice price is not the actual price a dealer is paying for a car, and your target should be an amount closer to the dealer cost, which is what they actually paid.
Dealer cost is the actual price a dealer pays the manufacturer for a car. It is essentially the invoice price subtracted by the hidden incentives, holdbacks and other dealer allowances whilst adding on the advertising costs.
The dealer invoice, also known as the factory invoice, is the theoretical price a dealer pays the manufacturer for a car. It is less than the MSRP but greater than the dealer cost and is a set price, per car, all across the country. The dealer is under no obligation to show you this price.
To find the invoice price and hidden dealer incentives, request a FREE no-obligation car quote today, and you will have the tools to determine true dealer cost for any new car.
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