When you start your search for a new Jeep there are a few things you should be aware of, maybe the most important is the difference between the Jeep Invoice Price and the Jeep Dealer Cost. We are going to highlight the differences so that you have a leg up in the negotiation process and drive off with the best deal possible.
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Jeep Invoice Price vs. Dealer Cost vs. MSRP
Before you step into the dealership to begin your negotiations it’s important that your have a clear grasp of some important car shopping terms.
Jeep Invoice Price: This is the amount that the manufacturer invoices the dealership for a given vehicle. This invoice price is the same for a particular model, no matter what dealership it is being shown in. For example, the Jeep Invoice price for a Cherokee would be the same at a dealership in South Carolina as it would be at a dealership in Nebraska.
Jeep Dealer Cost: The Jeep Dealer Cost refers to the cost of any given Jeep to the dealership. This can oftentimes be mistaken for the Jeep invoice price, but these two amounts are very different. There is a holdback that is built into the Jeep invoice price, which is 2-3% of either the MSRP or Jeep Invoice price and is returned to the dealership at a determined date. The existence of the holdback serves to reduce the cost of a vehicle to the dealership, meaning that even if you pay at or below the Jeep invoice price, the dealership may still be making a profit. Try to remember to always negotiate up from the dealer cost or dealer invoice price, not down from the MSRP.
MSRP: This refers to the Manufacturer’s Suggest Retail Price. It is the amount that the manufacturer suggests a vehicle is sold for. The dealership is under no obligation to sell a vehicle for this amount, they can charge whatever they want, whether it’s above or below the MSRP.
Why Buy A Jeep?
If you are deciding on what to buy for your next vehicle and are sick of the boring Sedans and mainstream SUVs, then a Jeep might be right for you.
Within the Jeep America lineup there are 7 vehicles; the Wrangler, Patriot, Cherokee, Grand Cherokee, Renegade, Wrangler Unlimited and Compass. If you are looking for a rugged outdoor vehicle that is going to tackle anything you throw at it then the Wrangle or Wrangler Unlimited might be right for you. If you are looking for an SUV that is comfortable and perfect for weekend getaways and driving the kids to school then the Cherokee or Grand Cherokee could be right for you. Whatever the needs of your lifestyle may be, Jeep has a vehicle that is right for you.
Get started on your Jeep shopping today, request your free no obligation to buy new Jeep vehicle price quotes and get offers from Jeep dealerships in your zip code. Its quick, its easy and best of all its 100% free and you can request as many quotes are you want. Don’t be shy to leverage dealership quotes against each other to make dealerships compete for your business. The more information you arm yourself with the more prepared you will be for negotiations with car dealerships.