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12/17/2018

Archive for February, 2014

If you pay below invoice prices on a new car, you are sure to save thousands of dollars and pay the lowest possible price. You don’t need to pay the MSRP or the sticker price! If you know the invoice price of the vehicle, you can determine the true dealer cost—the lowest possible price that you can pay, while still allowing the dealer to pocket moderate profits!

It all starts by requesting a FREE online price quote. In just a couple of minutes, you will be introduced into an easy and exciting way to discover the invoice price of the vehicle that you want. You will also find:

  • The true dealer cost on all new cars, including the latest new trucks, crossovers, and SUVs!.

  • The top local leasing and financing deals offered by U.S. certified car dealerships in $STATE.

  • Uncover available hidden cash rebates and secret incentives, reserved exclusively to online shoppers.

  • Available $0 down payment offers with low monthly payments!

  • Exclusive low available APR and 0% APR financing deals available on a wide array of new vehicles.

Can a Car Dealer Sell Below Invoice Prices for Cars, Trucks and SUV’s SUVs?

Yes. Dealerships buy in bulk and sell each vehicle for a profit. When dealerships offer ‘below factory invoice prices’ this does not mean that they earn nothing from the sale; in fact, you might be surprised to know that the car dealerships can still earn thousands of dollars, even if they sell the vehicle at below invoice prices.

Car dealerships receive special incentives from the factory for every vehicle that they sell. The amount and the type of incentive will vary according to each manufacturer, but they can come in the form of cash rebates or wholesale discounts. The dealership can also earn marginal profits from the dealer holdback. The holdback is an amount given by the factory to help the dealership pay for advertising and selling expenses.

The holdback is not indicated in the factory invoice. If the dealership sells you the car based on the factory invoice, then you got yourself a good deal. However, don’t think that the dealership gets nothing from the sale—that is impossible. They can sell below invoice prices because of the holdback and the factory-to-dealer incentives.

The Best Time to Get Prices Below Dealer Invoice

The month of December is one of the best times to get below invoice prices on new cars, especially near the end of the month. As the holiday season draws to a close, shoppers are more inclined to buy gifts instead of buying new cars. In response to this, dealerships will cut their profits by a sizeable margin in order to attract more customers.

You can also expect the best deals to come up between the months of July and October. This is usually the time when manufacturers start to roll-in new car models, prompting the dealership to quickly dispose all their remaining stock.

How to Avoid the Dealer Four-Square Game

Are you familiar with the ‘four-square?’ If you are new to car buying, then you need to know that the four-square is a piece of paper divided into 4 four parts that indicate your trade in value, the purchase price, the down payment, and your monthly payments. The salesman will use the four-square to confuse the buyer into paying more money for your new car.

You can avoid this by following these tips:

  • Try to get preapproved for financing by visiting your local credit union or bank. Except in the case of subsidized lease offers (where the manufacturer is offering the vehicle at a very low lease price), there is a greater chance that you will get lower rates if you finance the vehicle at your credit union or bank. This is also an opportunity to determine if the dealership is offering a better interest rate.

  • Negotiate the selling price before anything else. The objective is to arrive at the lowest selling price. Don’t talk about the trade-in, the down payment, or the monthly payments—even if the salesman insists. Tell them that you want to talk about the price before talking about other options.

  • Request a FREE online price quote. This will provide you with all the pricing information you need on the car that you want, allowing you to instantly determine if the dealership is offering a great deal. You need to do your homework and familiarize yourself with the average price of the car that you want to buy.

  • Remain confident. An informed buyer is a more confident consumer. If the dealership knows that you are an informed buyer, they will have second thoughts about forcing you to play the four-square game. With all the information that you have, there is no way that you can lose to the dealership.

Instantly find invoice prices on cars by simply requesting a FREE online price quote. This is the fastest and most hassle-free way to know the latest car prices without leaving home. Simply select the dealership with the best offer so you can walk away with more savings and lower monthly payments!

Date: February 28th, 2014


If you’re reading this article then you know the only way to get a great deal on a new car is to do your research before you talk to a dealer.We provide you with the information you need to have the edge during negotiations.

After you request a free, no obligation-to-lease price quote and have received the competitive new car price quotes, along with available internet-only incentives that top certified Ashburn new car dealerships are offering,use the information in this article to negotiate a great deal on your next new car.

  • A Hassle Free/Haggle Free New Car Buying Experience
  • Find Available Manufacturer New Car Incentives
  • Low Available Monthly New Car Payments
  • Special Limited Time Only/Internet Only New Car Incentives
  • 100% Free, No Obligation New Car Price Quotes

How To Evaluate New Car Dealerships

  1. Here are a few tips for evaluating which new car dealers you want to work with so you maximize your time and have a satisfying car buying experience:

  2. Large Inventory/Selection: Ashburn new car dealerships that have an extensive selection of new vehicles will make it much easier for you to locate the one that’s right for you. They know that if they don’t, you will simply go to one of their competitors who offers you what you need.


  3. Excellent Customer Service & Support:There is a lot more to buying a new car than signing a sales contract and driving off the lot.You deserve to work with a dealership that really cares that you are satisfied and happy.Top new car dealerships who make (and keep) your happiness and satisfaction as their main objective are the types of dealerships you want to work with.

  4. Competitive Pricing: Every single one of the car dealerships you receive price quotes from know that you will be comparing them; looking for the best deal.A shrewd dealer will ensure their quote is competitive; if they don’t you’ll simply throw their quote in file 13 and forget about it.

Understanding Factory Rebates, Dealer Incentives & The Dealer Holdback

Over the years you’ve probably seen hundreds of new car ads offering customer incentives and rebates on new automobiles.What you’ve never seen advertised on television are all of the incentives and factory-to-dealer rebates they receive from the automakers – and they certainly never advertise their dealer holdback.

If you want to be able to negotiate a deal at or below the dealer invoice, you need to understand the terminology used in the automotive industry and the games they play.The information we’ve put together in this article will give you the edge during negotiations:

  1. Manufacturer new car rebates are extended directly to the customer who’s buying the new car. This is your money as the new car buyer, not the dealerships.

  2. Low APR financing is when the automaker extends financing incentives to help generate more sales by offering new car buyers low (even 0%) interest auto loans. These offers aren’t just to help new car buyers, but to also help their dealers sell more cars.

  3. There are additional types of new car incentives/offers you may see advertised that are for specific groups of new car buyers, like a first-time car buyer, college student/recent graduate, the military, repeat customers, etc.These promotions/offers are usually extended regionally, though sometimes you will see a nationwide promotion advertised.

  4. Now, # 1 – 3 above are the incentives that car buyers are offered to buy a new automobile. Let’s now turn our attention to all of the factory-to-dealer incentives that are totally different than the incentives offered to you as a new car buyer.

  5. Dealer incentives/rebates are called ‘factory-dealer’ incentives/rebates and are basically free bonus money a car dealer receives from the manufacturer for selling certain models.

  6. While the customer/new car buyer incentives and rebates belong to you, in order to get a new car dealership to part with any of their factory-to-dealer rebates you will need to negotiate.These rebates combined with other incentives new car dealerships receive such as; a bonus for reaching certain sales objectives (monthly, quarterly, end of year), selling a high number of a certain models, etc. equates to thousands of dollars in negotiating room.

  7. Next comes the “dealer holdback,” which is a percentage of the MSRP or dealer invoice price that’s added to the dealer’s invoice by the manufacturer; it is returned to the dealership usually quarterly.

  8. This is why even though the dealer invoice price is technically the price the dealership paid to the automaker for a new car, the dealer’s true cost is substantially lower once you consider all of the incentives, rebates and the ‘dealer holdback’.

How To Use Factory-To-Dealer Incentives & The Dealer Holdback To Negotiate A Great Deal

  1. The first thing you should remember is to completely ignore the MSRP (the price on the sticker).Dealerships don’t really expect anyone to pay it, though they certainly are happy when someone walks onto the lot who doesn’t know any better.

  2. A good place to start your negotiations is around the dealer invoice price (after deducting the dealer holdback).Make your first offer around this price and you’ll put the pressure right on the dealer.

  3. Since you’re already received multiple price quotes, take the lowest one and email the other dealerships; tell them you’re ready to buy – if they’ll do better than the lowest price quote you received.When the dealerships start pushing back you’ll know you’ve found the best new car deal.

  4. You could also cut to the chase and play hardball by telling the salespeople that you know what they’ll make on the sale.This lets them know you’ve done your homework and they need to take you seriously.

  5. When you are prepared to decline a dealer’s offer make them one last offer and let them know it would be counterproductive to counter.Then let them know they can give you a call if they can do better.Once they realize you’re serious, you could be in for a nice surprise and receive a phone call with a much better deal.

Now that you have all the information you need to negotiate for the best possible deal on a new car, the only thing left to do is request your free, no obligation to buy new car price quotes.You’ll have multiple Ashburn new car dealers competing for your business so you drive home with a great deal on a new car.

Date: February 28th, 2014





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