There are many prices that can be associated with a new car or truck, but as a buyer you should be aiming to pay near dealer cost. Understanding dealer cost is essential so we’ll break down the different prices you may see when you are in the process of buying your next car or truck.
MSRP or Manufacturer's Suggested Retail Price
This refers to the price that the car manufacturer values the car at. The manufacturer suggests this price to the dealer to have the best chance of selling the vehicle once it reaches their lot.
New Car Sticker Price
This is the price you’ll find in the car window on the dealership lot. This is an inflated price that the dealer has made up to try to gain a reasonable profit on the sale of the vehicle. This price is negotiable and should not be seen as fixed.
New Car Dealer Cost
This price refers to the actual amount a dealership pays for a certain car or truck. Most of the time this will be the lowest price you will find associated with the car. When dealerships buy cars they buy them in bulk straight from the factory so they are given a discounted price on each vehicle.
Our price quotes put you in direct contact with the dealers so you can begin getting familiar with the current offers and events that are occurring on their lots. Finding out what your new car dealer cost is for your new car or truck has never been easier.
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